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Gordon Institute of Business Science Course



15 Aug, 2024

Course overview

Join the e-commerce revolution

The transition from brick-and-mortar business to e-commerce went into over-drive recently with the arrival of Covid-19 and lockdowns. Consumers were forced to change their purchasing behaviour and e-commerce has boomed – make sure you don’t get left behind. Find out how to run a profitable e-commerce business or division from the founder of one of SA’s most successful online retailers.

Course curriculum

Course outcomes

What will you learn?

  • The key steps involved in building a website, including desktop and mobi design and thinking
  • Online order capture and delivery thereof – payment gateways and product delivery solutions
  • Data analytics, which reveal and analyse customer activity on your website
  • Facebook marketing, Google AdWords, SEO and other aspects of digital marketing
  • E-commerce in SA
  • UX/UI and website design thinking
  • A/B testing: what initial testing should your company carry out to achieve customer centricity

Who would benefit?

  • SMEs considering the move to online
  • Employees tasked with taking businesses online
  • Retailers increasing their online activity
  • Entrepreneurs looking to explore e-commerce


Ryan Bacher

Course summary

Between 4 and 6 hours at your own pace. You will have access to the platform for 2 months.
Certification On completion you will receive: A Certificate of Attendance A Digital Credential to use on your LinkedIn profile
Language: English

Learn more about our Credly qualification badges here


Students. Accomplished

Paul Motibane


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Ryan Bacher

Ryan Bacher MD of NetFlorist, holds a Bachelor of Arts and Law degree from Wits. Together with Lawrence Brick and Jonathan Hackner he launched NetFlorist on Valentine’s Day in 1999.

Ryan worked for the Club Med Group in the Caribbean for some years, followed by a two-year stint in marketing and sales at NetActive Internet group. He is the co-founder of the South African Forum for Etailers and is on the board of the Johannesburg chapter of the Entrepreneurs’ Organization.

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