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University of the Witwatersrand Course



16 Sep, 2024

Digital Campus Entrepreneurship Course

Course overview

This new, highly interactive programme has been designed to help you create greater levels of entrepreneurial flair; innovation and agility within your organisation.

To thrive in today’s volatile business environment requires organisations to systematically challenge assumptions, identify hidden opportunities and generate alternative approaches faster than the competition.

Indeed, organisations increasingly need to operate with the agility typical of entrepreneurs. But how can businesses sustain an entrepreneurial spirit while operating at scale?

The aim of the course is to provide both a practical and theoretical insight into entrepreneurship in South Africa, and the associated processes involved in identifying an opportunity and launching and new venture.

Course curriculum

  • Module 1: Introduction to entrepreneurship
  • Module 2: The entrepreneurial process
  • Module 3: Entrepreneurial opportunities
  • Module 4: Innovation and creativity
  • Module 5: Entrepreneurial human capital
  • Module 6: Entrepreneurial social capital
  • Module 7: The environment for the entrepreneur
  • Module 8: Developing the business plan
  • Module 9: Building the entrepreneurial team
  • Module 10: Developing a marketing strategy
  • Module 11: Launching the business

Course outcomes

  • Describe what entrepreneurship is
  • Discuss the entrepreneurial process
  • Identify and exploit entrepreneurial opportunities
  • Engage in innovative and creative behaviour
  • Identify and harnass human potential to develop and grow the new venture
  • Build and sustain networks to achieve entrepreneurial success
  • Engage in business planning
  • Identifiy sources of and manage entrepreneurial finance
  • Develop the entrepreneurial team
  • Engage in effective marketing of the new venture
  • Describe aspects of managing the growing venture


Dr Rob Venter, Dr McEdward Murimbika, Mrs Cordelia Volker, Mr Sikhumbuzo Maisela

Course summary

Format: Wits certified online short course
Certification: Wits University certificate of competence
Duration: 11 weeks
Breakdown: 9 weeks consecutive online lectures, one exam in week 11 (TBC)
Hours per week: 5 – 7
Language: English

Learn more about our Credly qualification badges here


Students. Accomplished

Paul Motibane


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Dr Rob Venter, Dr McEdward Murimbika, Mrs Cordelia Volker, Mr Sikhumbuzo Maisela

Dr Rob Venter

PhD in Entrepreneurship; Senior lecturer – School of Business Sciences and session lecturer – Wits Business School.

Dr McEdward Murimbika

PhD in Entrepreneurship; Senior lecturer – Wits Business School.

Mrs Cordelia Volker

M.Com (Entrepreneurship); Lecturer – School of Business Sciences.

Mr Sikhumbuzo Maisela

Master of Management in Entrepreneurship and New Venture Creation and PhD candidate in Entrepreneurship; Lecturer – School of Business Sciences.

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Wits online CVO programme - Specialised Accounting