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Gordon Institute of Business Science Course

Online Business Writing


15 Aug, 2024

Course overview

Write to be read, not ignored

First impressions can make or break your career, and they’re often formed on how you communicate. As face-to-face interaction wanes in a post-Covid world, your written communication inevitably carries more and more weight. Research shows that successful executives attribute 60% of their success to visibility, image and reputation, making effective written communication critical for business success.

Course curriculum

Course outcomes

What will you learn?

  • Why a new business writing style is necessary
  • The principles of good writing, including the use of plain language
  • Planning a business report: sticking to brief, research and interviewing techniques, the difference between fact and opinion – and how to use them to build trust
  • Structuring a report or any business communication: use of the inverted pyramid to get your point across with maximum impact
  • Perfecting your communication for ease of reading with meaningful titles, headlines and content
  • Creating the best impression possible through layout, spelling and grammar
  • The e-mail: levels of formality, relevance and tone – how to strike the right one for different audiences, including those of different generations

Who would benefit?

  • Junior, middle, senior and executive management
  • Business owners
  • Entrepreneurs
  • Anyone requiring help with their business writing skills


Jo-Anne Richards, Richard Beynon

Course summary

Between 6 to 8 hours at your own pace. You will have access to the platform for 2 months
Certification On completion you will receive: A Certificate of Attendance A Digital Credential to use on your LinkedIn profile
Language: English

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Students. Accomplished

Paul Motibane


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Online Business Writing

Jo-Anne Richards, Richard Beynon


An internationally published novelist with a PhD in Creative Writing. She has worked full-time for four SA newspapers, as a reporter, feature writer, sub-editor and news editor, and has taught business writing and communications skills for a variety of prominent corporates.


A former journalist and editor at the Rand Daily Mail, has conceived, shaped and written scores of documentaries and corporate presentations. He was a founding member and creative director of Endemol SA and headed the writing teams of many of SA’s most popular daily dramas.

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