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Gordon Institute of Business Science Course

Predictive Analytics


15 Aug, 2024

Course overview

Looking to the past to predict the future

Since the dawn of mankind, we have been obsessed with predicting the future – knowing what’s going to happen next. Now, using historical data and algorithms and harnessing technologies like machine learning, deep learning and neural networks, we’re closer than ever to being able to see the future. Through Predictive Analytics, this process enables more informed business decisions and innovations to futureproof your bottom-line.

What will you do better after the course?

You will develop an understanding of how organisational value is derived through Predictive Analytics and how to institute this within your organisation. You will acquire the skills and knowledge to build an effective business case for the application of Predictive Analytics, and for the creation of a framework for organisational value creation using Predictive Analytic tools and techniques.

Course curriculum

Course outcomes

What will you learn?

  • Understanding data and the big data landscape:
    • How data and the big data landscape are evolving
    • Why Predictive Analytics matters for business
  • Different phases of analytics: descriptive, predictive and prescriptive:
    • How to move between the phases
  • Organisational barriers and challenges to the adoption of data and big data analytics
  • Tools and techniques used to analyse internal data for organisational value

Who would benefit?

  • General managers
  • Marketing and sales managers
  • Finance managers
  • Human resource managers
  • Data-related project managers
  • Digital transformation professionals
  • Technology leaders
  • Engineering leads
  • Change Managers


Manoj Chiba

Course summary

Duration: Between 4 and 6 hours at your own pace. You will have access to the platform for 2 months
Certification: On completion you will receive: A Certificate of Attendance A Digital Credential to use on your LinkedIn profile
Language: English

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Students. Accomplished

Paul Motibane


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Predictive Analytics

Manoj Chiba

Professor Manoj Chiba has held a variety of senior positions in different sectors, as a management professional with deep technical expertise in data and technology. He is the holder of both a PhD and an MBA from GIBS.

Prof Chiba is a Senior Lecturer and faculty member at GIBS and has consulted to over 65 companies locally and globally. He has worked as a data scientist, building data science capabilities and operationalising them sustainably within organisations.

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